Todd Gallentine//CD Art Director

NOVARTIS

Diovan, the leading high blood pressure medication, faced losing
exclusivity on its patent. With generics waiting in the wings, we
developed a practical but powerful new positioning: stick with what
works. Stick with what’s proven, what’s safe, and take doubt out of
the equation.

Agency: Hill Holliday, Boston MA

DRAGON

Dragon voice recognition software needed to broaden awareness in a new way. 
Take the tried and true testImonial route, and spin it. Not just by demonstrating how it works, but by total user experience.
(Note: this campaign was conceptualized thru Fighting Monk in conjunction with, and the approval of, FORGE.) 

Agency: FORGE/Fighting Monk, Boston MA

DELL

Many I.T. decision makers still think of Dell as only a hardware
provider. In reality, Dell develops custom solutions for I.T.
departments every day. This (conceptual) campaign was developed to show that Dell is on the front lines with I.T. every day helping to power the world.

Agency: Arnold Worldwide, Boston MA 

NEUTON

Neuton battery-powered lawnmowers, the nation’s #1 seller of environmentally-friendly mowers needed a major a re-branding
effort. The result: a targeted cross-channel campaign that included
print, direct mail and broadcast digital content. 

Agency: Cottage10, Burlington VT

SAMSUNG

Samsung Augmented Reality

Samsung is on a mission to create not only the finest technology on the planet, but to design the world's most stylish and "smart" products. And what better way to experience the new Samsung 3D Smart TV than to put it into action anywhere in your home. Peel off the unique cling card, hang it on the wall and aim your smart device at it. Launching the Samsung experience right in your own hands. Now that's smart.

Agency: ViA, Portland ME

COACH OF THE YEAR/LIBERTY MUTUAL

Every year, Liberty Mutual's coachoftheyear.com rewards one remarkable
football coach in each NCAA division for their efforts on and off the
field. By displaying the qualities of a great person, and not just a
great coach, these men help shape tomorrow’s leaders and serve as
worthy examples for everyone around them.

Agency: Hill Holliday Digital, Boston MA

COACH OF THE YEAR/LIBERTY MUTUAL

Rich media advertising/OLA for coachoftheyear.com by Liberty Mutual.

Agency: Hill Holliday Digital, Boston MA

WHATS YOUR POLICY/LIBERTY MUTUAL

Constantly inspired and committed to responsibility, Liberty Mutual has always strived to be the leader in the crowded and highly competitive insurance market. From sponsoring athletes in the Summer Olympic games to making short films exploring what it means to do the right thing. 

Agency: Hill Holliday Digital, Boston MA

ONSTAR

Onstar is the leader in security, safety and navigation for your family, and the next major technology for safe driving. This micro-site and direct mail campaign are designed around the OnStar subscriber renewal program. Customers were sent an email and letter with their renewal anniversary information. When they visited the site and typed in
thier date, a clock and calendar would count down to the very day and second of their renewal expiration. Along with customer testimonials and service videos, a direct link to the renewal page was just a click away. 

Agency: Digitas, Boston MA 

ONSTAR/GM

Summer micro-site and OLA for onstar.com prompting suscribers to use this simple summer checklist to plan ahead and know they're safe and connected when things can go awry.

Agency: Digitas, Boston MA